Bundled advertising offerings allow exhibitors to “own” the advertising space on the buses, and helps generate revenue for HIMSS
Each year, the HIMSS Global Conference & Exhibition brings together 45,000+ health information and technology professionals, clinicians, executives and market suppliers from around the world. Exceptional education, world-class speakers, cutting-edge products and powerful networking are hallmarks of this industry-leading conference.
In conjunction with the ground transportation services provided by Event Transportation Systems (ETS) for the HIMSS Global Health Conference and Exhibition, Newsday Communications provides a bundled advertising buy for HIMSS Exhibitors that helps exhibitors promote their brands, products and services.
ETS has been HIMSS’ Global Conference transportation partner since 2002, and Newsday has been providing transportation sponsorship fulfillment services since 2009.
Client
HIMSS
Event Type
Annual Conference and Exhibition
Location
Las Vegas, Orlando, Chicago
Type of Advertising
Bundled exterior and interior advertising
Event Attendance
More than 45,000
Summary
With as many as 17 shuttle routes and more than 90 buses moving attendees between the convention center, hotel and airport, shuttle buses create a conference advertising channel that delivers the quality and quantity of exposures that HIMSS exhibitors are looking for.
Newsday provides a bundled offering that HIMSS sells to its exhibitors which includes a large exterior “Extended Queen” graphic, interior window banners and an ad in a video program that plays on sponsored buses throughout the duration of the meeting. Video programs are individually edited with ads from each sponsor, so exhibitors are not competing with other brands and can “own” their entire bus.
Successes
- Exhibitor satisfaction that results in repeat annual buys
- Single sponsors can effectively “own” their own buses
- Advertising provides exposure to riders, non-riders and the general public as buses circulate throughout the city
- Bus video used as a platform to reveal the new HIMSS logo in 2019
- Ridership data provided to HIMSS to help demonstrate ROI
HIMMS Shuttle Advertising Photo Album
